Top 10 Mascaras for Mature Women

We reviewed the Top 10 Mascaras for Mature Women so you can choose the right one!

Top 10 Mascaras for Women Over 40

As we age, finding the right mascara becomes more challenging. Thinning lashes, increased sensitivity, and irritation make many products a disappointment. With so many options claiming to work wonders, it’s hard to know which ones actually deliver.

To make things easier, we teamed up with beauty experts and enthusiasts to test some of the most popular mascaras. We wanted one that not only adds volume and length but also treats lashes gently. While some performed well, others fell short—causing clumps, smudges, or irritation.

But one mascara truly stood out. It exceeded our expectations, working especially well for those with aging lashes. Read on to see our top picks and find the perfect mascara for you.

RUMI VolumeCare+ Mascara

Top 10 Mascaras Reviewed

1. VolumeCare+ Mascara by Rumi Cosmetiques ($35)

"Thought this might be all advert hype ..took a chance and wow…. Doesn’t clump, flake, easy to take off, stays put all day and looks fabulous on"
Our favourite mascara for mature eyelashes!
Buy here

Information

As we explored different mascaras, VolumeCare+ quickly stood out. Designed for mature women with thinning lashes, it delivers noticeable volume and length from the first application. With nourishing peptides and biotin, it also helps promote stronger, healthier lashes over time.

One of its best features is the clump-free, buildable formula that glides on smoothly—even over the shortest lashes. The brush adds lift and definition, and the hypoallergenic formula is gentle enough for sensitive eyes without causing irritation.

We were especially impressed with how well it held up during the day. Whether facing tears, sweat, or rain, it stayed put without smudging and washed off easily with warm water. A reliable, everyday mascara that keeps up with life.

Pros:

  • Infused with active ingredients for lash growth and care.
  • Perfect for Thinning Lashes
  • Specially formulated for mature women, enhancing thinning and shorter lashes.
  • Smooth, clump-free application for a natural look.
  • Long-lasting colour that remains vibrant throughout the day.
  • Withstands crying, rain, sweat and tears.
  • Gentle enough for sensitive eyes, suitable for daily use.
  • Very easy to remove.

Cons:

  • Only available for purchase online.
  • Some users may prefer a larger size for more extended use.

2. Westman Atelier Eye Want You Mascara ($45)

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Westman Atelier’s Eye Want You Mascara catches the eye with its clean beauty claims and sleek packaging. It’s made with plant-based ingredients and is gentle on sensitive eyes—great in theory, especially as we become more mindful of what goes on our skin.

But while it defines and lengthens nicely, it falls short on volume. Even with a few coats, it lacked the boldness we hoped for. And at $45, we expected better wear—no smudging or flaking throughout the day.

If you value clean ingredients and have sensitive eyes, it’s an option. But for the price, there are other mascaras that offer more impact and staying power.

Pros:

  • Gentle, plant-based formula is great for sensitive eyes.
  • Contains nourishing ingredients like shea butter.

Cons:

  • At $45, it’s a huge price for a mascara that doesn’t quite deliver.
  • The volume is underwhelming, even with multiple coats.
  • Prone to smudging and flaking by the end of the day.
  • Not waterproof, so it’s not the best for long-lasting wear.

3. Prime Prometics PrimeLash Mascara ($28)

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PrimeLash Mascara is a go-to for women over 50, designed to lengthen, define, and add volume to thinning lashes. It's hypoallergenic, great for sensitive eyes, and water-resistant—lasting all day without smudging or flaking.

That said, the formula can feel a bit heavy, and some testers found it slow to dry, which led to minor smudging. While it claims to nourish lashes over time, we didn’t see much improvement during testing.

Available in soft black and a few other shades, it’s a solid pick for a more natural, less harsh look. But if you want bold volume or dramatic length, this might not be the best fit.

Pros:

  • Hypoallergenic and suitable for sensitive eyes.
  • Available in softer shades for a more natural look.

Cons:

  • Can feel heavy on the lashes.
  • Some of us with more sensitive eyes experienced irritation.
  • Takes longer to dry, increasing the risk of smudging.
  • Doesn't have any growth ingredients.
  • Limited improvement in lash health noticed during testing.

4. BOOM! Beauty Boom Bright Mascara ($27)

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After trying Boom Bright, we found it delivers on being gentle and age-appropriate. The soft black shade flatters silver hair and adds natural-looking definition. Its lightweight, buildable formula works well for both subtle and more defined looks, and the silicone brush ensures smooth, even coverage without clumps.

While its moisturizing feel is a plus, Boom Bright doesn’t offer the dramatic volume some may want. The scent could be too much for fragrance-sensitive users, and since it’s not waterproof, it may not hold up well in humidity or teary moments.

Pros:

  • Soft black color that is flattering for mature women, especially with silver hair.
  • Moisturizing formula that keeps lashes feeling soft and conditioned.

Cons:

  • Does not provide dramatic volume or length, which may be disappointing for some.
  • Fragrance might not appeal to everyone, especially those with sensitivities.
  • Not waterproof, which may limit its wearability in certain situations.

5. Thrive Causemetics Liquid Lash™ Extensions Mascara ($26)

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After trying this tubing mascara, we liked how it coats each lash with a flexible, water-resistant formula that defines without clumping. It's super easy to remove—just warm water and a gentle swipe, no harsh rubbing needed.

It did a great job lengthening and defining, especially on tiny lashes. But some testers felt it lacked volume. If you want bold, dramatic lashes, this may fall a bit short.

While it resists smudging and flaking, the formula may not suit those who prefer a classic mascara feel. It can also dry out faster if not used regularly.

Pros:

  • Provides solid length and definition.
  • Easy removal with just warm water.

Cons:

  • Doesn’t add as much volume as some may prefer.
  • Formula may dry out quickly.
  • Tubing technology might not appeal to everyone.

6. CanGro Long Lashes Lengthening Mascara ($39)

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After trying CanGro’s Long Lashes Lengthening Mascara, we were intrigued by its waterproof, plant-based formula with peptides and vitamins to support lash health. It promises longer, fuller lashes—something especially appealing as lashes become thinner with age.

While it offered some length and definition, the results weren’t as bold as we hoped. The 4D fibers often clumped, making smooth application tricky, and the waterproof claim didn’t fully hold up—there was smudging by day’s end, especially in humidity.

The formula is gentle, but we didn’t see noticeable lash growth during testing. At $49, it’s a pricey option for a product that delivered only moderate impact.

Pros:

  • Contains lash-nourishing ingredients like peptides and vitamins.
  • Vegan and cruelty-free.

Cons:

  • Huge price point for underwhelming results.
  • Results are not as dramatic as expected.
  • Clumping can occur due to the 4D fibers.
  • Waterproof claim does not hold up well in humid conditions.
  • Lash-growth promises are not immediately noticeable.

7. Victoria Beckham Future Lash Mascara ($34)

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Victoria Beckham’s Future Lash Mascara promises a luxe, clean-ingredient formula that lifts, lengthens, and conditions lashes without smudging or flaking—and comes with a high price tag. It applies smoothly, and the micro-bristle brush does a solid job catching most lashes.

After trying it, we found it delivers on definition and long-lasting wear, but falls short for those wanting major volume or drama. Some testers also noted it didn’t hold up well in humid conditions, making the price harder to justify for everyday use.

Pros:

  • Effectively lifts and defines lashes.
  • Fairly easy removal with warm water.

Cons:

  • Doesn’t provide extreme volume.
  • May struggle in humid conditions.
  • The brush can be difficult to use for sparse lashes.
  • Higher price point.

8. Urban Decay Perversion Mascara ($28)

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Urban Decay’s Perversion Mascara is a bold choice for those wanting dramatic lashes. Its ultra-creamy formula delivers rich black color and buildable volume without clumping. The brush separates and defines well, creating soft, fanned-out lashes that stay flexible throughout the day.

Urban Decay’s Perversion Mascara is a bold choice for those wanting dramatic lashes. Its ultra-creamy formula delivers rich black color and buildable volume without clumping. The brush separates and defines well, creating soft, fanned-out lashes that stay flexible throughout the day.

Pros:

  • Delivers intense, dramatic lashes with rich black color.

Cons:

  • Can smudge in humid conditions.
  • Formula might be too intense for everyday wear.
  • Takes longer to dry.
  • The brush might take a little time to get comfortable with.

9. Revant Cosmetics Length & Volume Mascara ($24)

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Revant Cosmetics’ Length & Volume Mascara is marketed as an affordable option for mature women. It aims to lengthen and volumize without clumping or smudging, using a tapered wand and natural ingredients like beeswax and plant extracts to support lash health.

While it lifted and defined lashes reasonably well, we found it fell short on volume and staying power—especially in humid conditions, where smudging became an issue. It’s budget-friendly, but the performance doesn’t quite stack up to higher-end mascaras.

Pros:

  • Affordable price.
  • Contains natural ingredients.

Cons:

  • Lacks dramatic volume.
  • Can smudge in humid conditions.
  • Not as long-lasting as other options.

10. Laura Geller Always There Waterproof Mascara ($24)

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The Always There Waterproof Mascara from Laura Geller is marketed towards those who need all-day wear in any condition. It features an ultra-creamy, smudge- and flake-proof formula that builds and lengthens lashes, with a brush designed to separate and define.

In testing, it held up well against humidity and wet conditions. The brush made application easy, even on tiny lashes. However, it felt a bit heavy after a few coats, and removal took extra effort—something to note if you prefer a lightweight or easy-off mascara.

Pros:

  • Great staying power, truly waterproof.
  • Resistant to smudging and flaking.

Cons:

  • Can feel heavy on the lashes after multiple coats.
  • Requires more effort to remove due to its waterproof nature.
  • May not be ideal for those who prefer a lightweight mascara.

Embracing Beauty Through the Years

As we age, our beauty routines naturally evolve to meet the changing needs of our skin, hair, and, of course, our eyelashes. What worked for us in our 20s and 30s might not deliver the same results in our 40s and beyond. The key to feeling confident and beautiful at any age lies in embracing these changes and choosing products that enhance our natural beauty, rather than trying to fight against time.

For mature women, finding the right mascara is more about selecting a formula that respects the delicate nature of aging lashes than just finding one that adds volume or length. Thinning lashes need nourishment, and sensitive eyes require gentle, non-irritating ingredients. A great mascara should enhance what you have, without causing breakage, irritation, or discomfort.

Eyelashes are often overlooked in the broader conversation about aging, but they can make a significant difference in how we feel about our appearance. The right mascara can lift not only your lashes but also your spirits, giving you that little extra boost of confidence. It’s important to prioritize products that work in harmony with your body’s natural changes, providing both immediate beauty benefits and long-term care.

In our journey to find the best mascaras for mature women, we've discovered that the right product can help you feel more like yourself, only better. And while there are many options out there, finding that perfect fit—like the VolumeCare+ Mascara for us—can make all the difference in your daily routine. Beauty in your 40s and beyond isn’t about masking who you are; it’s about enhancing the features that make you uniquely you.

Our Final Verdict: Best Mascara for Mature Women

 
Others
Formulated for Mature Lashes
Gentle on Sensitive Eyes
Lash-Nourishing Ingredients
Clump-Free & Buildable
Long-Lasting Wear
Value for Results
Transform Your Lashes